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Free
Organizer: The Marketing Directors Price: 1,104.00
Brand Marketing Masterclass objectives
This 2 day brand training course will help you create and deliver a distinctive brand experience; one that delights customers, sets your organisation apart and builds value. It provides strategic skills, processes and ‘best practice’ tools to position your brand and engage, win support from, empower, align your organisation’s stakeholders. It shows how to ensure colleagues understand what the brand is about, and equip and motivate them to deliver the brand promise.
Who this course is for
This training course is for those responsible for internal or external brand communication, strategy, marketing or delivery in service organisations. Especially those with several years experience who require strategic branding skills to lead a team or make the next step. You may wish to put ‘brand’ on your organisation agenda for the first time, create and ensure organisation-wide commitment to your brand or revitalise your customer’s brand experience.
Benefits for your organisation
Many organisations struggle to motivate their people to deliver a distinctive and competitive customer experience. Partly because marketing and brands are widely misunderstood. This course lifts the lid on these challenges and shows how improving customer awareness, recognition, loyalty and advocacy improves competitiveness, profitability and shareholder value. It shows how to navigate uncharted ‘brand’ water, avoid common pitfalls, and plan to create and deliver a ‘brand’. This course could help you save and make millions of pounds.
Benefits for you as an individual
You will learn methods and tools to revitalise your brand and engage your colleagues. With better strategic understanding, renewed confidence, know-how, experience and ‘best-practice’ techniques you’ll be able to advise, lead and guide your colleagues and win support from your top-team. You will be more able to devise a brand revitalisation process, anticipate and overcome issues, make significant savings for your organisation and enhance your own personal worth.
What you will learn
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‘Best practice’ strategic marketing thinking skills; appreciation of the process and practice to create and define brands.
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Skills and tools to engage, win support from, empower and manage the organisation’s stakeholders;
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Appreciation of the importance of, and practice compiling compelling rational and emotional arguments to persuade and gain senior management buy-in to your ideas.
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‘Best practice’ tools to engage internal audiences, help them understand, be motivated and aligned to deliver a distinctive customer and brand experience.
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Appreciation of the scope of activities, practical dos and don’ts to deliver a distinctive and enduring brand experience, including what to measure to help you manage.
Course content
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What is a brand and the benefits of brands.
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How to create a brand strategy and how this can be applied to benefit organisations.
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How to design a brand delivery programme.
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Road-blocks to creating and implementing a brand revitalisation programme and how to overcome them.
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Road-blocks to colleague engagement and motivation and how to overcome them
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How to measure brand performance.
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Planning to create and deliver your brand.
Learning style
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Highly interactive, participative and fun!
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The focus is on learning through discovery and doing!
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All exercises are based on real-life challenges and/or help create outputs directly relevant to your organisation.
To take away from the course
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World class insights and ideas to re-energise your thinking and brand.
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Workbook and tool-kit of models to create and deliver great customer and brand experiences.
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Certificate of attendance qualifying you for 14 CPD hours.
Course Director
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Guy Tomlinson has over three decades marketing, communication and brand strategy experience. His career includes brand management and media planning roles at Boots and Procter & Gamble, business planning at Reader’s Digest and Marketing Director of an Omnicom agency. He has immense consulting experience, with PricewaterhouseCoopers and others, before founding The Marketing Directors in 2005. Guy has devised and implemented brand strategies and living the brand programmes for numerous world leading and aspiring national brands in consumer goods, B2B, services, media and beyond. Including McDonald’s, the BBC, CIMA, Merlin Entertainments, GSK, Barclays, BUPA, Olay, BP and First Ark. He is co-author of the highly acclaimed book, The Marketing Director’s Handbook. He blogs at www.themarketingdirectors.co.uk/the-marketing-directors-forum and lectures around the world. Most recently he designed and delivered The Chartered Institute of Marketing’s most advanced brand and marketing communications masterclasses. Guy has a BSc in Chemistry (Manchester) and is a Chartered Marketer.
More information
Read some of the testimonials on our website. www.themarketingdirectors.co.uk/marketing-capability-consultancy. For further information contact the Course Director on +44(0) 1628 400699 or email [email protected].
Joining details
Course joining instructions including a detailed agenda and pre-course questionnaire will be send to you on joining.
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